Steve Macdonald
CTO / Co-founder
CTO responsible for delivering our AI-driven customer experience simulator. Previously led modern, scalable cloud and AI projects and co-founded two software companies.
Team
We’re builders with deep experience in software, AI, and customer analytics.
Dr. Michael Sheppard
Principal Academic Advisor / Co-founder
Professor of Entrepreneurship & Innovation at Acadia University and seasoned mentor to startups. Guides our research rigor and bridges academic insight with practical innovation.
Geoff Frodsham
Principal Corporate Advisor / Co-founder
Former senior executive across leading Canadian retailers including Canadian Tire and Princess Auto (President & CEO). Advises on commercial strategy and scalable execution.