AI personas navigating through a simulated environment with different paths and touchpoints

The Ultimate What-If Machine.

Place your AI personas in a dynamic virtual environment and see how they interact with your products, services, and brand. Test your strategies in a world of your own making.

Example simulation view

What You Get.

  • Configurable environments and events to test end-to-end journeys.
  • Multi-agent interactions that surface emergent behaviors.
  • Repeatable workflows to compare scenarios and interventions.

Putting Your Personas in Motion.

The simulation engine takes the rich, dynamic personas and places them in a simulated world where they can act and make decisions.

AI personas transitioning from static representations into dynamic, decision-making entities within a simulated environment

A Powerful and Flexible Simulation Engine.

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Simulate Complex Customer Journeys

Model end-to-end customer journeys that span multiple touchpoints, channels, and even long periods of time. Understand how different experiences influence a customer's decisions.

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Realistic, AI-Driven Choice Modeling

At each step of the journey, personas make their own decisions based on their unique personality, memories, and emotional state. This allows for emergent, unpredictable, and realistic outcomes.

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Dynamic and Configurable Environments

Define the world of your simulation. Configure the environment, the available choices, and the external events that can influence your personas' behavior.

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Automated and Repeatable Workflows

Our powerful workflow engine allows you to design, execute, and repeat complex simulations with ease. This ensures that your experiments are consistent and your results are reliable.

How a Simulation Unfolds.

A simplified, step-by-step overview of the simulation process.

Step-by-step simulation process showing scenario setup, persona loading, environment creation, execution, and results analysis

From Data to Decisions.

Discover the Analysis Suite